RELATED: Travel by Tongue with These International Cookbooks TikTok Trends Nattakorn_Maneerat/Īnother big reason why TikTok is so dominant is because of the prevalence of trends, such as dance challenges for popular songs or videos aligned with popular in-app filters. While many can find their FYP populated mostly with dance videos and song performances, others see only videos of cooking, home repair, and digital painting. This is the reason why people can have wildly different experiences on the app. It’s entirely possible to spend hours on TikTok without seeing anyone you know or follow because the platform is so driven by algorithmic discovery.īecause of the nature of the FYP, the app gets better at understanding what kind of content you’d enjoy as you continue to use it.
Unlike other social networks that are primarily built on connections between people who know each other in real life, TikTok focuses on optimizing the content you see. This is similar to Amazon’s “frequently bought together” section that creates suggestions based on purchased products. The algorithm also establishes relationships based on different videos that the same users interact with. For example, if you like, comment, or share clips that center on the outdoors, then you will see more videos about the outdoors on your feed. To determine your interests, the app meticulously tracks which types of videos you primarily interact with. TikTok is powered by a unique algorithm that uses AI and machine learning to populate the FYP with the most optimal content to show a particular user. This page acts as the primary timeline on the app and is how people find new content.
The biggest reason that so many teenagers, and people of all ages, are still addicted to TikTok is the app’s content discovery feed, better known as the “For You” page or FYP. RELATED: What Is TikTok, and Why Are Teens Obsessed with It? The “For You” Page and the Algorithm However, in light of its rapid and sustained growth, we wanted to explore what the app does that causes users to spend hours or even days scrolling through the TikTok feed. In early 2020, we explored why TikTok had so many devoted users. If you’re currently out of the loop, this amount of use seems staggering, but there are very good reasons why so many teens are still addicted to the app. TikTok has over one billion active users across the world, and that number continues to grow.
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